Facilitation • Collaboration • Innovation
What We Do
Do You Need What We Do?
- Are you looking for a new solution to a challenge you face?
- Do you need a better understanding of your marketplace?
- Does making progress require getting your team members aligned?
- Do you want to see results from your effort?
- Are you looking for ways to become more efficient?
Trailguide Consulting can help!
Single session to complete process
Trailguide Consulting works with you to develop and then execute what you need —
from a single session to a complete innovation process.
We draw from a proven set of innovation modules to create a customized approach to achieve your objectives.
The result is an efficient and effective process to deliver the results you want.
We also offer specialized services that support your innovation efforts.
If you have a specific challenge to overcome or are trying to capitalize on a specific
opportunity, we can help. Using our proven innovation-based facilitation processes, we will design a session to meet your needs.
Our approach adds some simple, but critical, components into the traditional idea development
approach to produce better and more actionable results.
Complete Innovation Process
We can help develop a customized, repeatable approach to innovation, which you can use to
develop innovative new products and services.
If you already have innovation processes in place, we can improve them by supplementing
current weak spots with modules from our portfolio.
We have found that many companies have similar weaknesses in their own
internal capabilities and, over the years, have built some specialized services to help strengthen an organizations' own
A better qualitative research tool
Consumer conversations …
- create a facilitated dialogue between you and your consumers
- extract richer, more meaningful information from consumers
- are used for a deeper understanding of the consumer perspective, the resulting consumer insights, and the subsequent next steps
Marketing Agency Support
Turbocharge your agency's creative engine
We strengthen your agency by:
- Facilitating initial client alignment and buy-in
- Providing insights into your client's marketplace
- Creating bigger and better ideas — faster
- Freeing you up to focus on content and not process
- Helping you to be more regularly innovative
Creativity and Facilitation Training
Strengthen your internal innovation capability
We train people in two primary areas:
- We teach key skills in creative thinking, listening, and group collaboration
- Through a series of workshops, we train you and your team how to facilitate
Readying your idea for commercialization
Trail Testing 'hardens' your strategy, product, or service.
It identifies commercialization vulnerabilities, and then reduces or eliminates them.
Trail testing has three key benefits:
- Better solutions
- Elimination of unwarranted concerns